A single source of truth for every lead, every call, every disposition, every sale — built on the platform we already maintain for you.
On Communications is upgrading its outbound sales operation by replacing GoTo with Zoom Phone and Zoom Contact Center across approximately 30 seats. In parallel, the outbound business is in the final stages of migrating off its legacy custom sale-capture system onto NeuroFlow — the platform our team builds and maintains for On Communications today.
A separate proposal from Arcsona, Inc. has been put forward at $18,000 over three months to handle Zoom Contact Center implementation and to build integrations between Zoom, On Communications' existing CRM, and the Massini eTRC lead platform.
We are at a strategic decision point — and the path chosen here shapes the next three years of On Communications' outbound economics.
The answer determines what gets built, what gets paid for, and how durable the operation is.
Agents currently context-switch between Massini, a dialer, and a custom sale-capture tool. The NeuroFlow path consolidates those into a single screen — faster dial-pace, lower training overhead, fewer data-entry errors.
Today, only sales reach internal systems; non-sale outcomes stay locked inside Massini. The NeuroFlow path captures every call, every disposition, every callback — enabling true funnel analytics and Verizon program ROI reporting.
Arcsona's $15K integration is built on Zapier middleware between Zoom and a CRM that On Communications is in the process of leaving. It becomes obsolete the day the NeuroFlow transition completes. The NeuroFlow path is the destination, not a bridge to it.
If Zoom Contact Center pricing or capabilities change in the future — or you wish to move to a different voice provider — the agent workspace, lead data, dispositions, commissions, and reporting remain unchanged. Only the voice carrier swaps.
Three phases over six weeks, with parallel workstreams to compress timeline.
Engage Arcsona for the $3,000 Zoom Contact Center implementation only — portal configuration, queues, flows, recording, agent setup, UAT. The NeuroFlow team begins the integration build in parallel from day one.
Lead feed from Massini into NeuroFlow. Zoom Contact Center embedded as a call-control widget inside the outbound workspace. Native disposition capture, sale recording, recording storage, commission attribution, and fronter / closer routing — all in NeuroFlow.
Pilot a small cohort, validate dial-pace and disposition flow, then full cutover across all 30 seats. Native reporting dashboards available inside NeuroFlow on day one. Hyper-care coverage during stabilization.
| Line Item | NeuroFlow Path | Arcsona-Led Path |
|---|---|---|
| Zoom CC licenses · 30 seats | ~$35,640 / year | ~$35,640 / year |
| Zoom CC implementation services | $3,000 | $3,000 |
| Integration build | Included in NeuroFlow workstream | $15,000 |
| Ongoing middleware (Zapier) | $0 | $50–200 / month |
| Long-term ownership | On Communications, via NeuroFlow | Customer-owned Zaps; change orders for updates |
| Workspace experience | One unified system | Two systems with sync glue |
| Lead-to-sale visibility | Complete | Sale-only |
| Year-1 Delta | ~$15,000 saved + lower run-rate | Baseline |
Six specific terms in the April 29, 2026 proposal that warrant attention before signing. Each citation is pulled directly from the SOW.
"Set up a middleware server (we recommend: Zapier) to be procured and owned by the Client."
Introduces a third-party SaaS dependency outside On Communications' control. The cited limits — "ten (10) fields per lookup" and "four (4) API calls per engagement session" — are Zapier-tier limits, not Zoom's actual API capabilities. The depth of the integration is capped by Zapier's connector model, and the platform fee ($50–200 / month) runs indefinitely.
Zoom CC webhooks route directly into NeuroFlow's existing edge-function infrastructure — no middleware, no field caps, no monthly platform fee. Same authenticated, audited, multi-tenant backbone as everything else you operate on NeuroFlow today.
§5.1 — "Arcsona retains all right, title and interest in and to the materials, deliverables, Services and work product."
On Communications receives only a "nonexclusive, non-transferable, royalty-free license" to use the deliverables internally. The integration cannot be transferred, sold, or assigned in a restructure or acquisition event without renegotiation. You pay $18,000 and the underlying IP remains Arcsona's.
It ships as features of the platform we already build and operate for you — same repository, same release cadence, same support relationship. No separate vendor IP, no transfer restrictions, no licensing language to renegotiate during a future event.
Out of Scope — "Ongoing operational support after hyper-care."
When a Zap breaks four months post-launch — and they do — the remediation path is a new SOW or change order. No SLA, no on-call rotation, no included maintenance. On Communications either pays per incident or maintains the Zaps internally with staff that did not build them.
The team that builds the integration operates it. Issues become bug fixes against the platform you already pay us to maintain — not change orders. New disposition codes, new reports, new lead sources ship the same way every other NeuroFlow feature does.
§8 — "All liability of Arcsona ... shall be limited to the amount paid by Customer ... cumulative and not per incident."
Maximum recoverable damages — even in the event of material failure, data loss, prolonged outage, or regulatory exposure — equal the $18,000 contract value. The clause is industry-standard, but worth weighing against the actual outbound revenue at risk if calls or dispositions stop flowing.
The relationship is operational and continuous, not project-bounded. We run the platform every day; material issues get fixed in hours because the same team is on the system before the failure surfaces.
Foundation Integration scope — "CRM and ETRC."
The $15,000 CRM portion of the integration is being built against the legacy system On Communications is actively migrating off. By the time Arcsona's hyper-care window closes, the work product is positioned to be retired in the same quarter — paying once to build it and again to dismantle it.
The integration grows in value as more of the outbound operation consolidates onto NeuroFlow — leads, dispositions, agent performance, recordings, reporting, and commissions all converge in the long-term strategic platform, not a bridge being decommissioned.
Out of Scope — "Custom application or middleware development."
The SOW intentionally excludes engineering work — only Zapier templates and Zoom portal configuration are included. Any future need beyond pre-built connectors requires a new SOW and additional fees. The architecture is configured, not engineered, which caps both depth and long-term flexibility.
New requirements ship as platform features. A new disposition code, a custom Verizon program report, a new lead-source integration, a workflow change for a new sales motion — all part of the existing development cadence, not a new procurement cycle.
The Arcsona proposal is competently scoped for a customer with no in-house platform team and no migration path in motion. For On Communications — a business actively transitioning its operational stack onto NeuroFlow with our team — the same dollars produce a more durable, more controllable, and more strategically aligned outcome when invested in the destination platform rather than a bridge to it.
For all outbound operations, with Zoom Contact Center as the voice tool.
$3,000 for Zoom Contact Center implementation only; decline the $15,000 integration scope.
To begin this week, in parallel with the Zoom portal setup.
Pilot cohort first followed by full rollout, versus all 30 seats simultaneously.